Page 39 - TAM Review 2019

The results were just what the doctor ordered! Increased

web traffic and social engagement rates and vitally
increased sales rates by 15.6% on the previous period

and increased market share.

The judging panel commended this submission on their
collaborative approach to working with the different

stakeholders involved in this project. This approach

alongside in-depth analysis of both the target market
and the wider industry allowed O’Donnells take the

step to advertising on TV alongside other much larger,

competing brands.

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