Page 52 - TAM Review 2019
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Sports Fans Benefit from Virgin Media and eir Sports Deal.
In September Virgin Media and eir agreed a deal to carry
their key sports channels on each other’s TV platforms. Under
the agreement, Virgin Media Sport was made available to eir
customers as part of the eir sport pack and in turn, eir sport was
made available to Virgin Media TV customers.
Living with Lucy-Virgin Media
The show continues to deliver growth with each series. In 2019,
linear viewership averaged 238,000 per episode, up +15% YoY. The
show appeals to younger audiences and was number one in its slot
each episode for 15-44 year old viewers in 2019
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