Page 66 - TAM Review 2019
P. 66
Age
If we look at the proportion of live viewing among different age
groups, distinct patterns also emerge. In short, under 45s time-shift
more than over 45s. However, the trend is not as pronounced as
people might think. Three years ago, the average 15-34 year old
watched 85% of their TV content live and now they watch 80% –
hardly a seismic change.
9
1
Source: TAM Ireland Ltd./Nielsen TAM. All figures refer to Jan-Jun 2019, National, All day, All Individuals unless Review 20
otherwise specified
*Chernobyl figures refer to the 9pm episode only
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