Page 26 - TAM Review 2019

Different video for different needs

The proliferation of content and ease of availability across
platforms means that all forms of video coexist in harmony but

each has now been liberated to do what it does best. 9

For Live TV, it’s about the high quality, immersive and trusted 1

environment that the broadcasters offer, especially the more social

or communal reasons we watch TV. BVOD is about platforms that
help the viewer relax and our desire to lose ourselves in other

worlds via TV.

SVOD has developed to provide a valued means of binge-watching Review 20

and YouTube fills gaps in the day with short bites of video and is a

go-to destination for practical help.

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