Page 30 - TAM Review 2019
P. 30

SECTION 4:


        CHARTS EVERY ADVERTISER


        SHOULD CHERISH



        More than perhaps at any other time, the last 12 months have seen

        effectiveness move to the centre of the advertising industry – the
        place it should always have been. So, we have put together the key

        charts in one place about the facts of what works.






















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