Page 34 - TAM Ireland | 2016 Review

TOTAL AV VIEWING

TV dominates the new video world. Its scale, reach and impact are

unrivalled. Despite the changes we are seeing in the pattern of

viewing as a new ways of watching become more established, the
fundamentals remain: we watch most of our TV live on a TV set

and it reaches almost everyone every week.

Measuring viewing beyond the TV set is a challenge but we

conduct surveys with IPSOS MRBI to track how viewing is

changing with these new formats available to us. We’ve already
seen that TV viewing on a TV set has increased over the last

decade, but added to that we are viewing more and more other

AV content, so our total viewing time continues to expand.

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