Page 36 - TAM Ireland | 2016 Review
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                                                                                                                                                                                                                                                                        Replace pg 37 Football



        Similar work in the UK tells the same story.

        TV dominates the world of video - 2015



        •  Average video time per day

        •  All Individuals: 4hrs, 35 mins

        •  16-24s: 3hrs, 25 mins                                                                  Source Thinkbox
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