Page 12 - TAM Review 2019

1) TV Continued to Offer Unbeatable

Scale and Reach in 2019
TV continued to reach large numbers of all key audiences:

Across the year TV reached.

99.5% 99.4%

Individuals Adults 15+

98.7% 98.5% 99.2%

Adults 15-34 Adults 15-24 Adults 25-44

99.7% 99%

Adults 45-64 Adults ABC1

TAM Ireland/Nielsen TAM, Consolidated, 1st January - 31st December 2019,
National, Individuals 4+, All Day, Total TV, Reach 1+ Consecutive

[1] 9
Each DAY ROI Commercial 61.6% 1

TV Channels Reach of the population

1
Each WEEK ROI Commercial 84.9%

TV Channels Reach of the population

1
Each MONTH ROI Commercial 94.4% Review 20

TV Channels Reach of the population

TAM Ireland/Nielsen TAM,Consolidated, 1st January - 31st December 2019, National, Individuals 4+, All Day, All
ROI Commercial Channels, Reach 1+ Consecutive

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