Page 15 - TAM Review 2019

4) As in other years, viewing in 2019

changed by genre

Sport is time-sensitive and has high levels of live viewing.

Here we see that live TV is imperative. Miss the match and

you miss out – and you’ll discover the score anyway unless
you lock yourself away and shut down the internet. Sport

is amongst the most time-sensitive TV.

Example: Six Nations 2019-Ireland Live Games Virgin Media One

9

1

Source: TAM Ireland/Nielsen TAM, National, Individuals 4+, Review 20
February/March 2019, Virgin Media One

15