Page 16 - TAM Review 2019
P. 16
Prime time drama was more likely to be time shifted. We want
to dive into our drama. We want to be in control and ideally not
be disturbed when we watch it. It demands our full attention, so it
is hardly surprising that, now we have more control than ever over
how we watch, drama is perfect for time-shifted viewing.
Chernobyl-the huge hit for Sky Atlantic was a massive time-shifted
hit-87.5% was watched after initial transmission. Interestingly
though, as word of mouth on the show spread and the ratings
grew, episode on episode the % of people watching live increased.
Example:
9
1
Source: TAM Ireland/Nielsen TAM, National Individuals 4+, Sky Atlantic Review 20
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